Four doorways, one inbox
Your website chat, WhatsApp, Instagram DMs and Facebook Messenger all land in the same place. You stop checking four apps and nothing falls between them.
Four inboxes, one brain. Every typed enquiry answered in seconds and written down, wherever it came from.
Enquiries stopped arriving by phone alone. They come through the website at 9pm, as an Instagram DM on Sunday, as a WhatsApp while you are on a job. Four apps, four notification badges, and the one you miss is the one that was ready to book. Most people do not chase you — they just go quiet, and you never learn it happened.
Only 23% of people would try a business again after no response. 77% of business owners think they would.
Moneypenny, 5,001 UK consumers, 2026 — vendor-runof UK online adults used WhatsApp last year — the highest daily reach of any app in the country.
Ofcom Online Nation 2025, the UK regulatorof Britons name a chatbot as their preferred way to contact a business. That is exactly why a person is one tap away — people do not want to talk to AI, they want to not be ignored.
YouGovFigures from published industry research, not our own measurements. Each one is attributed above.
Your website chat, WhatsApp, Instagram DMs and Facebook Messenger all land in the same place. You stop checking four apps and nothing falls between them.
Sunday evening, bank holiday, the middle of a job. When someone messages you they get a real answer straight away, not a read receipt.
The same booking engine the phone uses. A message at 11pm becomes an appointment at 11pm, not a note to ring them back.
What is it, how urgent, have they been before, which practitioner. The answers arrive with the enquiry, so whoever picks it up is not starting cold.
It hands over the moment a conversation needs judgement, with the whole thread attached. This is a feature, not a fallback — most people want to know a human is reachable.
Someone comments on a post asking what you charge; it answers once, privately, and moves them into DMs where a booking can happen. One automated reply per comment is all Meta permits, so it opens the door rather than chasing anyone through it.
They message on Instagram in March and WhatsApp in June, and it is the same conversation with the same history — not two strangers.
It tells people what it is, refuses to take symptoms or medical detail, and routes anything sensitive to your team. For clinics and care homes that is a requirement, not a nicety.
Website widget, WhatsApp Business, Facebook Page and Instagram. You do not need all four — most practices start with the website and WhatsApp, because that is where the volume is.
Your services, prices, opening hours, the questions you get weekly, and the subjects it must never touch. It answers about you, not about anything and everything — that is both better for you and required by WhatsApp’s own rules.
You set what it handles alone, what it hands over, and who it hands over to. Nothing client-facing goes live before you have read it.
Searchable, attributable, exportable. You can see what was asked, what was answered, and what it turned into.
Platform rules and regulation put real edges on this. Better you read them here than find them after signing.
Most practices start with the phone, because that is where the money is being lost, and add the rest once they trust it.
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