Answers straight away
Day, night, weekends, bank holidays. There is no queue and no hold music, because there is no one waiting to become free.
A voice that answers the calls you can’t and finishes the job — the booking is in your diary before they hang up.
The calls you miss are not spread evenly. They land while you are with a client, on the other line, or closed — exactly when someone has decided to book and wants it done now. And a call that ends in “we will ring you back to confirm” is a call you can still lose. Voicemail holds nobody.
was the average time it took the companies that responded at all to follow up a web enquiry, across an audit of 2,241 firms. 23% never did.
Harvard Business Review, Oldroyd, McElheran & Elkington, 2011 — web enquiries at US companiesof people go with whoever replies first. Only 23% would try a business again after no response — though 77% of owners assume they would.
Moneypenny survey of 5,001 UK consumers, 2026 — run by a company selling call answeringaverage fall in missed appointments when reminders are sent, across peer-reviewed studies of outpatient clinics.
Hasvold & Wootton, systematic review, Journal of Telemedicine and Telecare, 2011 — hospital outpatients, a relative reduction; not salons or tradesFigures from published industry research, not our own measurements. Each one is attributed above.
Day, night, weekends, bank holidays. There is no queue and no hold music, because there is no one waiting to become free.
Not a phone tree. It listens, works out whether this is a booking, a question, a reschedule or a complaint, and handles it accordingly.
Name, number, what they are calling about, spelled and confirmed back — so the note you read afterwards is one you can act on.
Availability checked and the slot held while they are still on the phone. No callback, no “let me check and get back to you”, and no gap in which they ring somebody else.
It writes to your existing calendar or practice software. You do not move systems and your team does not learn a new one.
Sent automatically, at the intervals you choose, by text or email. Reminders are the best-evidenced part of this whole page — though in one review a staff member phoning still edged out the automated version, so this buys you consistency rather than a better result.
Handled on the phone, and the freed slot goes back into availability straight away rather than sitting empty for a fortnight.
Anything clinical, sensitive or unusual goes to a human. You set where that line sits; it does not guess.
Your greeting, your services, your prices, the questions you get every week, and the things you never want an AI to answer. We map your real availability at the same time — room, chair, practitioner, appointment length, the slots you keep back.
It uses your words, not a script we wrote for someone else, and it connects to the diary you already keep. You hear it and change anything that does not sound like you.
It picks up when you cannot — after a set number of rings, out of hours, or every call. Your number does not change, and from that point a call can become a booking without anyone typing it in.
Every call with a transcript, an outcome and a recording, and every booking it made. Nothing disappears into a black box.
Most practices start with the phone, because that is where the money is being lost, and add the rest once they trust it.
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