Website design and build
Designed around the one thing the visitor came to do — book, ring, or find out whether you treat what they have. Fast, readable on a phone, and built to WCAG 2.2 AA accessibility standards rather than to win an award.
The site people check before they ring, and the one they land on afterwards to make sure they were right.
The phone can be answered perfectly and still lose the booking. People look you up first. If the site looks like it was built in 2014, the judgement is made before anyone speaks to you.
is all it takes for a visitor to form a credibility judgement about a site.
Lindgaard et al., Behaviour & Information Technology, 2006of people say they judge a company’s credibility by the design of its website.
Stanford Web Credibility Research, Fogg et al., 2002 — general consumers, not patients specificallyis the load time at which more than half of mobile visitors give up on a page.
Google/SOASTA mobile speed research, 2017Figures from published industry research, not our own measurements. Each one is attributed above.
Designed around the one thing the visitor came to do — book, ring, or find out whether you treat what they have. Fast, readable on a phone, and built to WCAG 2.2 AA accessibility standards rather than to win an award.
A mark, a palette, type and the rules for using them, so your signage, your socials and your site stop looking like three different businesses.
Written from how you actually talk about the work, not from the same paragraph every clinic site in the country is using.
Your team and your premises, because the recognisable ones consistently outperform the smiling strangers.
Usually one job. Bookings, enquiries, or convincing someone you are worth the price. A site doing four jobs does none of them.
The mark and the palette settle before any layout, because everything after inherits them.
You see it working on a real device before it goes anywhere near your domain.
It is yours. You get the files, the accounts and the ability to leave, which is the part most agencies are vague about.
Most practices start with the phone, because that is where the money is being lost, and add the rest once they trust it.
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