Reels and short-form video
Cut for the platform and the sound-off scroll: captioned, paced for the first second, sized for the feed it is going to.
A steady run of short video from footage you already have, so the feed keeps working when you are busy.
Short video is where the attention is, and it is the first thing to stop when the diary fills. One good month, then nothing until someone remembers. The algorithm notices the gap long before your clients do.
of marketers rank short-form video first for return on investment, ahead of every other format.
Short-form video research, 2026of all time spent on Instagram now goes to Reels.
Instagram Reels research, 2026of Reels views come from people who do not follow you — the strongest discovery format on the platform.
Instagram Reels research, 2026Figures from published industry research, not our own measurements. Each one is attributed above.
Cut for the platform and the sound-off scroll: captioned, paced for the first second, sized for the feed it is going to.
Your room, your team, your work. Phone footage is fine — it is the editing, captioning and pacing that does the lifting.
An agreed number every month. Consistency is what the format rewards, and it is the part practices cannot sustain alone.
The same type, colours and lower-thirds each month, so the videos accumulate into something recognisable instead of looking borrowed.
Treatments, results, the team, the answers to questions you get constantly. Enough angles that it does not repeat.
Filmed on a phone, when it suits. No shoot day, no crew standing in your treatment room.
Edited to your identity, captioned for silent viewing, delivered ready to post.
Anything client-facing gets your sign-off first. Nothing goes out that you have not seen.
Most practices start with the phone, because that is where the money is being lost, and add the rest once they trust it.
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